The customer experience is key to the future of retail
In order for the customer experience to be a success, the field managers need to be confident using a multi-faceted approach with their sales teams. World-class training should be a given for both sales and management teams, but the follow-up by the manager is what will bring it to life.
It is also crucial to properly audit your organization in order to discover your biggest opportunities, i.e. merchandising, stock, windows, coherence with digital and physical, etc. This audit should take into consideration both the customer path and the customer purchase funnel, as well as complete sales and merchandising analysis.
Complex concepts must be made accessible to your teams. The way things are brought to them should be motivational and operational for maximum impact.
ROI is essential. Luxendream will provide you the best tools on the market.